Interesting post from the FSB Associates Blog on the "chicken-egg" question of whether social media helps to account for blockbusters like Gillian Flynn's GONE GIRL. Her agent, Stephanie Rostan, argues that the author didn't promote the book-- her readership did it for her. So, the book stimulated others to spread the word-- and then the snowball effect of social media kicked in. Obviously, Flynn had two books under her belt, and some built-in audience-- but this time, everything clicked.
You can read the interview here:
FSB Associates Blog