As most of you know, perhaps unwillingly, the meat and potatoes of Twitter is hashtags.  These slogans or search phrases are your sole guarantee of being discovered except through the random flow to your followers.
A fun and useful resource for identifying trending hashtags and also searching by hashtag is Twubs (and what a cute name!)

Play around with different hashtags, and see which ones yield results that most in line with your audience.  If you're a budding or would-be budding author, with a new Kindle book, it's fun to see which ones work best.  And if you're conducting some exploratory market research, you can find out what people are searching for -- either way, a great resource.

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